Our friends at Macmillan wanted to produce an animation around the signs and symptoms of cancer. The content existed already as a leaflet - but they wanted something more dynamic and engaging, that would be easy to understand and not take too long to watch.
We collaborated on the script writing, then we came up with the art direction and storyboard, designing it in line with recent projects we’d worked on with Macmillan.
Once the animation was approved and everyone was happy, we translated the script into 16 languages (ranging from European to Persian to Asian), recorded VOs in each one then applied the subtitles and voiceover so that we had a version of the animation in each of the languages. The process took 5 months from start to finish.
Our lovely client had this to say: ‘it’s been quite a journey! But it has been so lovely to work with you. Thank you for all of your efforts, patience, and commitment to helping us get this right.’