How we can use wind power when there’s no wind

Project Overview:

A myth-busting film about renewable energy being untenable because the wind doesn't always blow and the sun doesn't always shine. Presented by well-known vlogger Lex Croucher.

Creative approach:

We worked closely with the team at Greenpeace to give the design of the graphic elements the right balance between accessibility and authority. The hand drawn feel to the animation was important in setting the right tone. A key visual element of the film was the scales device,and this needed to be flexible enough to communicate the various alternate power uses illustrated throughout the film.

Results:

85,000 views