Could you change the future of cystic fibrosis?

Project Overview:

We were approached by our friends at Cystic Fibrosis Trust to work with them on a film to explain, inform, motivate and destigmatize clinical trials for young people.

The film is presented by Jade, a young person with CF, who is also Biomedical Sciences student studying for her masters.

Execution:

In order to engage with our target audience, the tone of the film needed to be authoritative and informative yet cheerful and upbeat, so we employed gratuitous and unashamed use of emojis to help us convey the necessary information! And using Jade's voice as the narrator helps give the film a natural authenticity and warmth.