Asthma Myth Busting Animation

The Primary Care Respiratory Society (PCRS) commissioned us to create a series of four animations as part of their recent #AsthmaMyths campaign. The objective was to highlight some of the more common myths that can form a barrier to effective symptom control for those living with asthma. We created a simple art direction style that was straightforward to animate, in order to meet the tight deadline. We helped the client with crafting each of the scripts to be as punchy as possible and Katherine Hickman, PCRS committee member, did a great job on the voiceover!