Watch & Wait is when someone is diagnosed with a type of blood cancer but isn’t treated straight away. Bloodwise wanted to communicate this in a reassuring and straightforward way to newly-diagnosed patients and their loved ones. This sits in the patient information and support section of their website.
We created simple ways of illustrating the key messages to help reassure the viewer. The tone of the voice over was a key consideration in creating the right mood as was the deliberately gentle pace of the animation.
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“I am very impressed as I feel the tone of the graphics are right and the content is factually at the right level for everyone. It takes someone through the process in a very reassuring manner and gives the Bloodwise support and information details. It’s the complete package. Brilliant job done by all.”