Sue Ryder wanted to celebrate the end of their three-year Raise a Smile partnership with Morrisons, during which Morrisons had raised an amazing £7.2million for the charity. They wanted an uplifting animation to show how the money raised had been spent, to say a big thank you and to appeal to prospective corporate partners too.
Working closely with the team at Sue Ryder, we created engaging and visually interesting ways of conveying the key messages and created a seamless flow through the film. We employed a bold use of their colour palette, as well as utilising some existing illustration assets to maximise brand look and feel. We supplied the key messages as animated gifs for Sue Ryder to use on their social channels to encourage more people to watch the film.
Ann Gordon, Ex-Marketing Manager (income generation) Sue Ryder: 'Working Progress took on our vision and made it fly. They understood our needs, supported us every step of the way, made the project fun, stress-free - met and exceeded every expectation. They are a total pleasure to work with.'